William
hood
Liquid I.V. is a mission-driven pioneer in the hydration category and was acquired by Unilever in 2020
william hood
Liquid I.V. was founded by first-time entrepreneur, Brandin Cohen, as a mission-driven pioneer in hydration. After gaining distribution on Amazon and at Costco, Liquid I.V. experienced skyrocketing growth, creating and leading the powder-based hydration category. Today, Liquid I.V. maintains its leadership position with approximately $700 million in retail sales.
William Hood & Company ran a bespoke strategic process for the brand including the global who’s who of consumer products corporates, resulting in a highly successful sale to Unilever.
We couldn’t have done it without the WHC team. They are absolute superstars. Our team is grateful to have been in the trenches with them to accomplish something so special together.”
