In 2017 we established a partnership with our cornerstone non-profit partner, Vitamin Angels, an organization providing lifesaving vitamins to mothers and children at risk of malnutrition.​ Vitamin Angels is spearheading a global effort to reduce newborn mortality rates by scaling up its prenatal multivitamin program to meet the needs of 50 million women annually by the year 2030. With an estimated 7,000 newborns dying daily per data released by UNICEF, Vitamin Angels is rallying support to address this pressing need. By increasing the distribution of prenatal multivitamins to existing and new field partners across its more than 1,200 field partners, the organization will support improved birth outcomes and save newborn lives on a global scale.