Hiya was founded by Darren Litt and Adam Gillman, two dads who set-out to re-imagine the kids’ wellness space with higher quality, better-for-you products. Hiya offers delicious chewable vitamins and nutritious powders with zero added sugar, zero artificial dyes and zero gummy junk – all delivered direct-to-consumer on subscription in a one-of-a-kind “kidsperience” that empowers kids to take charge of their health.

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William Hood & Company ran a competitive process with the most qualified health and wellness acquirers, which resulted in a successful sale to USANA. The sale represents a landmark transaction in the kids’ wellness space and highlights William Hood & Company’s continued leadership in the consumer health and wellness industry.

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