Authentic
Approach

Our Philosophy

We treat every client’s business as if it was our own. Building lasting, valuable relationships with our client partners is what matters most to us.

Industry Focus

We are passionate about the industry and have deep knowledge of the fundamentals as well as the emerging trends. We take an active role in shaping the industry through thought leadership, participating at conferences and strong relationships with key participants.

Partnership Model

We do our best work well ahead of a formal process. Dialogue early in the life-cycle helps us understand the business and assist with strategic planning including product and brand portfolio management, key hires, board members and planning early for the exit.

Bespoke Approach

We work hard to understand the unique magic of each client’s business. Before and during a process we custom tailor our strategy, advice and introductions through a clear understanding of the unique differentiation each business offers.

Exceptional Execution

We offer our clients hands-on senior level execution and support at every step of the process. Whether through our best in class management team preparation or our significant expertise in managing complex negotiations, seven out of 10 is never good enough for us. We aim to deliver a 10 out of 10 for each and every one of our clients.

Global Network

We have a strong global network built on an historical track record and reputation with global strategic players, global private equity players, entrepreneurs and industry thought leaders. We spend considerable time on the ground overseas including in Europe and Asia.

China Competency

We have a deep understanding of the dynamic Chinese Consumer market, as well as the complexities and nuances of outbound Chinese M&A. We have invested significant time on the ground in China building relationships with strategics and private equity firms interested in developing leading brands in the Chinese market.

We selected William as a result of his impressive track record, deep industry knowledge and global relationships. He personally managed the critical elements of the transaction and was there for me whenever I needed him, including leading the final negotiations in China.

CEO
Leading Branded Consumer Health Company